Often, a main image needs to be created to match the content of the webinar. Leveraging a new creative guidelines for Adobe Document Cloud, Scott Design designs, writes, and develops emails (HTML and OFT versions), social media banners, and landing page images for each webinar. Scheduling is tight: Once Adobe and partner speakers are established for a webinar, marketing assets are needed very quickly, so turnaround times are often a few days at most. Adobe needed to promote a series of online webinars, which educate participants on how Adobe Document Cloud solutions, including Adobe Sign and Adobe Acrobat, help teams work more efficiently via paperless workflows - especially important during a pandemic lockdown.
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